Loyalties

In today’s wrecked economy, it is becoming increasingly difficult to hold onto clients. Customer loyalty is something that you truly need to earn and it takes a while to get to the point that a person feels completely comfortable dealing with a business.

Web development is really no different. If you deliver what you say you are going to deliver, and do it in a timely and reasonable fashion, then you would hope that a client would appreciate that and respond to it positively. Although this is typically the case, sometimes you just can’t win everyone over. There are always folks that will never be satisfied. I am not saying this to point anyone out, quite the contrary… I say this because it is a fact of life and of doing business. You can’t please everybody.

I think that’s one thing that really gets me down about the Web business… there is always something that seems to come up and tarnishes otherwise well executed work. And a lot of the time, its not something in the work itself, but a personal preference that in the long run has little bearing on the project itself. Luckily, these incidents are few and far between the good times and ususally pass quickly.

What made me think of all of this was a video I watched at lunch today. Its footage (from another country) of a dog pulling another injured dog off of the road after it had been hit. I am going to post the link here but not the video, as it’s a little disturbing to watch. Its certainly not for the squeamish but certainly worth the watch.

If you’ve ever questioned a dog’s capacity to be loyal, you won’t anymore.

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