While at the printers…
While I was at The Print Shop today, I got a look at the Heidelberg logo on the side of the printer that’s producing our business cards. We will give you a sneak peek at the cards soon. I have heard the Heidelberg name for several years and really trust their quality, but I had never really taken a look at the logo.
In structure, it’s sheer brillance as the letter thickness and spacing are spot on. They really take advantage of the horizontal line passing through the entire wordmark, starting with the H, moving 3 E’s and flying out symmetrically from the G. It looks really good on the printer itself, popping off of the side of it with the thick bold lettering. It makes me wish we were doing a website redesign for them. I could really make that logo stand out on the page. Currently it’s been pushed to the far right on their current site, which is a real shame. Hopefully their next site will take advantage of what is, in my opinion, a very solid logo that will be great for many years to come.
[another iPhone entry]
