Customer Service
As I look around today’s business environment, I see a change in one particular area of operations that I find quite alarming. There is a definite change in how people approach and execute customer service. What a lot of people don’t realize is that, in most instances, a happy customer is one who will continue to spend money with your company. One of the main keys to customer service is setting realistic expectations on the front end and then managing to those expectations. You must leave nothing to chance and you must not change the rules on your customer. In order to do this, you must communicate with your customer. This communication must be ongoing and should not just occur when there are issues that need to be addressed. Most customers understand that issues are going to come up and that there will be challenges in your business relationship. How you address those issues, however, says a lot about your business. A good rule of thumb to follow is to make the resolution to every problem a win/win proposition. This will help keep your customer happy and keep your business afloat. Customer service sells!
