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501 LIFE Magazine

The Client

501LIFE magazine is a slick, upscale magazine that celebrates Central Arkansas and all that makes it a great place to live, work and play.


The Situation

Conway and the outskirts of Central Arkansas are positively brimming with culture and interesting people. But to many Pulaski County residents, happenings outside of Little Rock go unnoticed because most of the local lifestyle publications are dedicated to the metropolitan area.

Sensing a business opportunity around this void, three former journalists with the Log Cabin Democrat joined forces in 2007 and started planning a new magazine. Their vision was to create an attractive and quality printed publication that presents a variety of features on interesting individuals and businesses within the 501 area code as well as information on fashion, home, health, fitness, entertaining, cooking, kids, travel and much more.

The owners approached Softwyre in late 2007 with a need to create an online home for their magazine. They wanted an upscale site that would generate revenue through online ad sales, and that would be ready in time for the magazine's unveiling party. They also wanted an easy and flexible way to add new articles so the editor could manage the site frequently and without paying Web developers to do it.


The Solution

Softwyre met these goals by designing clean, simple graphics to reflect the high quality of the printed magazine, and developing the site in a content management system (CMS) that empowers 501LIFE staff to rely update the Web site and banner ads without any technical knowledge or skills. The back-end administration allows the editor to create new articles and events, post banner ads and generate page view and click through reports for advertisers. Additionally, the Web site was designed to scale as the printed magazine grows. New interactive features like a blog, forums, event registrations, article comments, and user-submitted content can be added to the site at any point.


The Results

Released just in time for the magazine’s high profile launch party in April 2008, 501LIFEmag.com is “the place” for a list of local happenings and is an invaluable resource on dining, entertainment, the arts and shopping in the 501 area. Visitors to 501LIFEmag.com can subscribe to the magazine, order back issues, view the contents of the latest issue, and submit story ideas and letters to the editor through an online form. Additionally, Central Arkansas businesses have plenty of space to interact with devoted magazine readers on banner ads that neatly frame the content.


Features:

  • Content Management System
  • Magazine Subscriptions (Revenue Generator)
  • Banner Ads (Revenue Generator)
  • Story Idea Submission Form
  • News
  • Calendar
 

Services:

  • Business Analysis
  • Information Architecture
  • Graphic Design
  • Web Site Programming
  • Content Entry
  • PayPal Integration
  • CMS Training
  • Technical Support

 
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