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Hooten’s Publishing covers Arkansas high school and Razorback football, and provides weekly rankings and predictions for teams throughout the state. The company publishes an annual Hooten’s Arkansas Football Book filled with player stats, bios, news and feature articles.

Create an online game that pits Arkansas football fans against the Hootens to pick the winning high school and college football teams each week during football season. Additionally, redesign the Web site to allow Hooten’s staff to easily update daily news articles and rankings, and create an interactive, online community that draws in site visitors and keeps them coming back for more.

Softwyre custom-developed “I Beat Hootens,” a you-pick-‘em style game that lets football fans predict the winners of high school and college football games each week. The game automatically calculates the winner and allows Hooten’s to keep a running tally of football game scores and game player stats.

The Web site itself is all sports. Softwyre designed tactile features including a subtle pig-skin background, a large video player, a dynamic rankings module, places for Razorback news and high school football features, a Hooten’s blog and more.