Men's Fraternity

The Client

Men's Fraternity is a rapidly growing men’s ministry based out of Little Rock, Arkansas, that products a series of three one-year-long Christian studies and aims to teach men how to live lives of authentic manhood as modeled by Jesus and directed by the Word of God.

The Challenge

Design a masculine, e-commerce Web site that appeals to Christian men and sells curriculum books, videos and other Men’s Fraternity products to a world-wide market. The purpose of the site was to give users a wealth of information for men of all ages to find mentors and to learn more about becoming the man they want to be.

The Solution

Softwyre created a Web site that allowed users to purchase and watch videos online, incase they missed a live session or don’t have access to the live seminars. It was one of the first sites in the world that enabled users to purchase videos online and have access to them for a fixed time period.

Additionally, Softwyre rebranded Men’s Fraternity to better fir the rugged and adventuresome nature of manhood, Softwyre incorporated wood, torn paper and other worn textures into the site design.   Finally, we integrated the he Web site into the Newswyre content management system so Men’s Fraternity staff could update content in-house.

The Results

Christianity Today, the world’s largest Christian magazine, recognized MensFraternity.com as "the best Christian men's Web site" in November 2007. In 2008 the site won a Silver Davey Award.


  • Custom Design
  • Content Mgmt System
  • Flash Development
  • Forums
  • eCommerce
  • Member-Only Content
  • Search Engine Opt.
  • Custom Programming
  • Blogs
  • Video


  • Business Analysis
  • Information Architecture
  • Graphic Design
  • Web Site Programming
  • Content Entry
  • CMS Admin Training
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