UAMS Department of Pediatrics

The Client

The Department of Pediatrics is the largest department of the University of Arkansas for Medical Sciences (UAMS) College of Medicine. The main offices of the Department are located on the campus of Arkansas Children's Hospital, a long-time clinical and teaching affiliate of UAMS. The two institutions coordinate clinical service, educational programs and research initiates among pediatric faculty and other university faculty.

The Situation

After many years of using the UAMS.edu site design, the Department of Pediatrics was not satisfied with its Web site. It was bland, looked out-of-date, was a pain to update, and just didn’t capture the essence of the department or its mission.

The Challenge

Ready for change, they called on Softwyre to create a new online home. Softwyre was tasked with the challenge of creating fun, engaging design that visually communicates the department’s mission of teaching, healing, researching and serving; explains the Department’s relationship with Arkansas Children’s Hospital, and serves as a recruitment tool for attracting “top five percent” pediatrics faculty talent from around the world.

From an administrative standpoint, UAMS needed the ability to update the site without technical ability, and delegate content maintenance duties to more than 20 people in different department sections.

The Results

Softwyre’s Creative team worked alongside UAMS Pediatrics employees to nail down the look and feel of the site – kid-friendly and fun yet professional – an important design concept after having to conform to the corporate-looking UAMS.edu web site design for so many years.

ARpediatrics.org features bright colors; easy-to-navigate icons and dropdown menus; and a main focal point that communicates, through stunning photography and supporting copy, the mission of the department; and a breadth of well-organized information about the department. The site also includes a new UAMS Department of Pediatrics logo and icon.

To meet UAMS Pediatrics’ goal of having "total control" of the site, Softwyre built the site within a content management system that allows multiple staff members to easily update text, photos and navigation menus throughout the site.

The Features

  • Content Management System
  • Interactive Flash
  • RSS Feeds

The Services

  • Business Analysis
  • Information Architecture
  • Copywriting
  • Content Entry
  • Graphic Design
  • Programming
  • Web Integration
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