To be effective, your Web copy must take these characteristics into account. There are four basic questions a user has that you must answer on every page: "What am I doing here," "How do I do it," "What's in it for me," and "Where can I go next?" If your site's navigation and design don't make the answers obvious to even a first-time visitor, then you should use copy to explain them.
Don't count on your site's visitors to figure things out for themselves. Half of them won't bother to try, and half the rest won't succeed.
Let Softwyre write or edit the copy on your Web site. Contact us today and tell us about your project.